Air TransportAlaska Airlines reveals new livery and destinations in Europe
Alaska Airlines revealed the new painting scheme of its aircraft on Tuesday, marking the beginning of a new phase in its international operation.
Along with the announcement of renewed painting, the US airline revealed that it will start operating flights to London and Reykjavik from 2026, using Boeing 787 Dreamliner aircraft. With this, the company intends to consolidate itself as a global carrier until the end of the decade.
The route between Seattle and London Heathrow begins scheduled for summer of 2026. The operation will depart from its main hub, Seattle-Tacoma International Airport (SEA), the company’s historic base and one of the west-coast-west-coast airports.
In addition to London, Alaska also aims to launch direct flights between Seattle and Reykjavik, the capital of Iceland, during the summer with Boeing 737 Max 8 jets.
The carrier had already announced Seattle flights to Tokyo, Seoul and Rome.
International network
These services are part of a broader strategy that seeks to expand the company’s international network by 2030, taking advantage of the merger with Hawaiian Airlines and the incorporation of Widebody aircraft.
Alaska Airlines, traditionally -oriented to domestic flights in the United States, will operate with wide fuselage aircraft for the first time, with a forecast fleet of up to 17 Boeing 787.
These planes are being transferred from Hawaiian Airlines, which has already maintained regular international routes and will continue to fly from Honolulu with the Airbus A330 fleet.
The new painting, which will be applied in the first 787 in January 2026, features a palette of shades of blue and green inspired by the boreal dawn, with elements that refer to the skies of Alaska and the visual identity of Northwest Pacific.
The logo was charged, maintaining the visual connection with the origin of the company, but leaving aside the emblematic figure of Eskimo.
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