Korean Air launches its new corporate branding
Two days after the Boeing 787-10 with registration HL8515 was spotted at Gimpo Airport (Seoul) with a new livery, Korean Air officially unveiled its revamped corporate branding.
It is Korean Air’s first visual change in four decades. The current livery was introduced in 1984, when the South Korean carrier launched one of the most iconic styles on the market with its unmistakable blue and the taeguk symbol in the colors of the country’s flag.
As we reported on Monday, the new minimalist livery changed Korean Air’s style by adopting a metallic blue and the “Korean” name and logo in a dark blue tone.
The font used is more modern and the airline has removed the word “Air” and removed the red and gray colors.
The result is sleeker and more global, in line with the expansion plans of Korean Air, which is taking over rival Asiana Airlines for $1.3 billion.
The unveiling comes days after Korean Air celebrated its 56th anniversary and unveiled plans to improve its in-flight service, also unveiled this week.
The new corporate identity is set to debut on Wednesday, when 787-10 HL8515 takes over flight KE 703 to Tokyo (Narita).
In addition to the Boeing, there is an Airbus A330 painted in the new colors, according to images shared on social media.
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