Lufthansa Group launches new visual identity

Lufthansa Group introduced its new corporate visual identity, rolling out changes across its airline fleet and digital platforms.

The refreshed brand design aims to enhance the group’s market visibility and consolidate customer-facing services under the Lufthansa Group umbrella.

According to Dieter Vranckx, Chief Commercial Officer Lufthansa Group, “The new brand identity is, therefore, more than just a redesign; it is a strategic milestone”.

The logotype now features the group’s longstanding crane emblem without its surrounding circle, accompanied by a redesigned font and a palette expanded with six additional colors.

Member airlines retain their individual branding but will display the ‘Member of Lufthansa Group’ designation on all aircraft going forward.

The group has already introduced the new endorser to digital boarding passes, corporate websites, and 160 aircraft this year.

It’s worth noting that this is the group’s logo, not the airlines’ individual logos. The main airline, Lufthansa, still uses its familiar wordmark, with a deliberate choice to keep only the first letter capitalized and the rest in lowercase.

About the Author

ADN site

Articles by the author »